Corporate marketing is now at a major turning point.

The new definition of marketing, renewed for the first time in 34 years by the Japan Marketing Association, includes “value co-creation between the company and its customers,” “building relationships with stakeholders,” “solving social issues,” and “sustainable growth. These also overlap greatly with the essence of PR activities.
As society and the media environment have changed, marketing activities now require PR thinking. So how should managers, CMOs, and marketers use PR to grow their businesses?

What is the difference between traditional PR and future PR?
What is PR for large companies and what is PR for start-ups?

The seminar will discuss future business growth strategies, from strategies for marketers to utilize PR to actual examples of how PR has accelerated business growth.