New-Japan Business Consulting
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Toyota’s latest technologies for electrification, intelligence and diversification

On June 13th 2023, Toyota held the TOYOTA Technical Workshop 2023 (TTW) to introduce specific initiatives, mainly on the technical side, where leaders and engineers from the technical divisions explained the latest technologies being worked on. The latest technologies related to hydrogen, CN fuel and intelligence, including various technologies to enhance the competitiveness of BEVs, which are positioned as the top priority for investment in the immediate future under the ‘Multi-pathway’ concept, were presented with concrete exhibits showing the progress of development and performance targets. The TTW this year introduced Toyota’s unique and advanced approach to safety, which is the highest priority issue common to the automotive industry, and also presented a number of technologies related to BEVs, which are the most important issue for the foreseeable future. The TTW was held at the Tunisia International Automobile Exhibition. At this year’s TTW, various concrete examples were presented of the latest ‘better cars’ made possible by technological evolution.

Next-generation technologies that will lead to the further development of better cars include: next-generation liquid LiBs (three types) that significantly exceed current battery performance; all-solid-state batteries (the policy has changed from the previous policy of developing batteries for HEVs ahead of BEVs); innovative aerodynamic technology with a Cd value below 0.2 by applying aerospace technology, Gigacast and self-driving assembly lines, 1/2 production processes through the use of digital technology, innovative FC cells, large commercial tanks aiming for standardisation, odd-shaped tanks (under development), hydrogen engines and CN fuel, free customisation and updating of vehicles using the Arene OS, etc. were introduced. These have broadened Toyota’s definition of ‘better car-making’ and more clearly demonstrated Toyota’s policy of meticulously responding to diversifying tastes, values and usage environments.

This section investigates the BEV global strategy from the product, development, procurement, production and sales perspectives, taking into account Toyota’s overall xEV strategy. We will analyse the direction of Toyota’s BEV strategy, which is being re-examined under an agile philosophy, and Toyota’s approach underlying the strategy formulation, as well as the strengths and weaknesses, opportunities and challenges of the BEV business. Based on the overview and performance of the most recently launched new-generation BEVs, we will also look ahead to new BEVs that are expected to be launched further in the future. Furthermore, the growing significance of BEVs in the context of carbon neutrality and sustainability, which are top management priorities, will also be analysed.