Toyota’s Strategy and How Japanese Companies Can Survive
～The Path to Success in the Era of Data and AI

After analyzing in detail the strategy of Toyota, the champion in the face of emerging powers (Tesla, Chinese manufacturers), the author goes on to make bold proposals for Toyota.
The report also goes beyond the boundaries of the automotive industry, expanding its scope to include the direction that many Japanese companies should aim for in the age of AI and data (monotsukudenkai).

Prospects and Challenges for the Automotive Industry, a Key Industry in Japan
The advent of a once-in-a-century period of change through electrification and intelligence.
Current status of the EV market and the trend toward software-defined vehicles

2) Toyota’s Current Status and Challenges
Emergence of new rivals (Chinese automakers, Tesla, etc.)
Toyota’s efforts and challenges toward electrification
Proposals for Toyota

3. Strengths of Japanese Companies and New Challenges
What is Toyota’s Kaizen Culture?
Japanese Companies Must Leave the Curse of PDCA

4. What is the direction Japanese companies should aim for in the future?
Evolution of Monozukuri and “Monotsukuri Densai