The option of replacing conventional internal combustion engines with electric motors or hybrid engines is becoming more common around the world.

The software-enabled, smart, and connected nature of vehicles has contributed significantly to the delivery of new passenger experiences, and the path toward fully automated driving is becoming more realistic.
These innovations are redefining the entire automotive industry, including not only the well-known automakers such as Toyota, Ford, Honda, and Tesla, but also the suppliers that provide parts, custom systems, and applications to OEMs, as well as the public agencies that test and certify vehicles. The entire automotive industry itself is being redefined.
Understanding industry trends and being agile is essential, especially for small and medium-sized companies and start-ups, otherwise they will be forced to exit the industry.

As the pace of technological innovation accelerates and the shift toward electrification and software becomes clearer, what initiatives are needed to ensure that companies continue to respond appropriately and quickly to market needs?
Based on the results of a global survey of trends in the automotive industry, it is necessary to pick out and analyze key trends, such as the rise of electric vehicles and software-defined vehicles, and the diversification of business models, including MaaS.

This also raises the importance of SMEs and start-ups responding to these trends and the capabilities that will be essential in doing so.