Sales DX: The Trajectory of Challenges focuses on the “real trials and errors” of companies and experts who are taking on the challenge of sales transformation.
Rather than simply introducing theories and trends, companies that have taken on numerous challenges and gone through trial and error will discuss the direction to take and the key points to promote sales DX based on practical examples.
This is a place to discover the “next step” for your company and consider actions that will lead to sales transformation from tomorrow.

Organizational Transformation Required of Large Manufacturing Companies
Sales departments in manufacturing companies are facing major changes in the environment, such as intensifying global competition and diversifying customer needs.
In order to maintain long-term growth and competitiveness, it is essential to make a full-fledged effort to reform the sales frontlines, or “sales DX.
In reality, however, the following structures, which allow operations to run without change, are preventing the promotion of sales DX.

Stable existing business and an “order-taking” sales style that has taken root.
A product-out culture in which product competence is more important than sales competence.
The majority of sales are dependent on veteran salespeople with their own skills and personal connections.

In addition,
The company does not see “what will change” by promoting DX.
Inability to explain “why we should be working on DX now” within the company
Unable to visualize specific initiatives and how to proceed with them.

Many companies feel that they are unable to make investment decisions on sales DX due to such problems.
In the face of these challenges in the manufacturing industry, practitioners and experts from large companies that continue to take on the challenge of change and DX will share real-life innovations, difficulties, and breakthroughs that they have actually tackled in the field.

What is the essence of sales transformation and DX that manufacturing companies should tackle now?
What is the ideal sales organization for the future?
What are the priority points to be started?

We will explore these issues from a variety of perspectives.

He will talk about the background of his efforts to establish a “cross-business” sales organization, the key points of realization, and the results obtained.
The speaker will share his real knowledge of “Sales DX” and future prospects gained through his efforts to strengthen sales productivity and the actual site of the reforms.

This session will provide an in-depth look at the “next steps that manufacturers should take.
Please take advantage of this opportunity to clarify “why we must change now” and “what we should work on” and take action.