With the spread of generative AI, the BtoB information gathering, comparison, and decision-making process has reached a major turning point.

As users increasingly utilize AI assistants, a new optimization perspective is becoming necessary for the environment surrounding search, advertising, and websites.
Changes are also underway in many areas of marketing and sales, including the sophistication of sales processes, the structuring of web operations, and the importance of experiential content.

Under these circumstances, companies must
“What changes are coming in 2026?”
How should search, advertising, sales, web, and other efforts respond to these changes?
How can we incorporate AI to better serve our customers and operations?
We are faced with these challenges.

Experts will explain 12 perspectives to keep in mind in the era of generative AI across key areas such as search, advertising, sales, web, experience design, and operations.
We will provide practical hints on how to take a positive view of the changing environment while leveraging your company’s strengths to create a “winning strategy.

Please contact us for a consultation.