Here are the “seeds of the next hit,” as deciphered from consumer data on X (formerly Twitter).

Ponzu mixed with carbonated soda” and “Daring to wear clothes “out of place.
These seemingly niche ideas of sei-katsu-sha playfulness have been gaining traction on social networking sites, and have become the seeds of a new market.
– Ponzu (Japanese lemon and vinegar) and cooking vinegar are now being mixed with carbonated water and other drinks to create a new type of drink.
– The junkiness and experimental nature of these drinks, which is different from that of health drinks, has been popularized on social networking sites.
– The “drink and seasoning” related products are gaining popularity as “fun at home” because they can be tried at low cost and failures can be made into “stories”.
– Number of postings related to “drinks and seasonings”: 28-fold increase in the last 3 months.

Trend Explorer (TE) analyzed a vast amount of consumer feedback and found that the consumption trend in 2025 is shifting toward a “culture of enjoying the unexpected.

Structural styling,” where the way you wear an item of clothing becomes a work of art: A new way of dressing that enjoys the “structure” of the clothing itself
– The way buttons are fastened, the collar is three-dimensional, sleeves are threaded, and the shoulder is “shifted” – the structure becomes the star of the show.
– The short video explanations of the disassembled garments reduce the cost of learning, and many users are reproducing the same garments.
– The same clothes can be seen in a new way without having to replace them, which is highly compatible with the context of sustainability. The concept is gaining popularity, especially among young people.
– Number of posts related to “structural styling”: increased 6-fold in the last 6 months.

TE reveals the depth of consumer psychology
– To whom: Amid the shift toward thrift and home-based shopping, an increasing number of consumers are seeking the pleasure of creating the “right” products with their own hands.
– What: A number of trends of changing uses and playing with structure are occurring simultaneously across industries from food to fashion.
– How”: Analyzing the structure of X replies, we can visualize “which elements triggered empathy” as an empathy index. You can explain “why it stuck” numerically, instead of relying on intuition.

The voices of sei-katsu-sha on X are held in the form of structured data. Cross-industry comparisons and in-depth N=1 (reply-based conversation context analysis) are possible all at once.

Implications for business (points that can be applied to other industries as well)
The key is to respond to self-discovery consumption. Common to both trends is “the joy of discovery through self-tuning and ingenuity.
Implication: Designing an experience that allows users to create their own “right answer” rather than providing a finished product unilaterally will lead to a highly enthusiastic fan base.

In addition, there are four effective measures that can be taken in implementation. 1:
(1) Reinterpretation of usage: Formally propose “other uses” for existing products (e.g., combination recipes, mash-up functions).
(2) Design for low-cost experimentation: Small volume, trials, and modularity provide “room for failure.
(3) Leads to playing with the structure: Provide videos and templates of procedures for disassembly, rearrangement, and rearrangement to ensure reproducibility.
4. quantification of empathy: visualization of UGC’s empathy-inducing elements (narrative, hacks, before-and-afters) and reflection in the creative process.

(e.g., for cosmetics, “how to mix and layer” guides; for food, “how to divide and ratio” visualization; for home appliances, “change in usability by replacing modules” experience) Design, “recipe customization” for SaaS, etc.