Yamanashi Prefecture invites applications from the public for the nickname and symbol mark of the “Yamanashi Summer Clothes” produced using textile techniques with a history of more than 1,000 years.

The winner will be selected by the Yamanashi Summer Clothes Promotion Council and Yamanashi Prefecture after rigorous screening and selection, and will be announced on the Prefecture’s website around the end of March.

The Koronai (northern foothills of Fuji) area of Yamanashi Prefecture is a textile production area with a history of more than 1,000 years. From the end of the Edo period to the beginning of the Showa period, the area flourished as a production area for Kai silk, a high-grade lining fabric for haori (Japanese traditional Japanese haori coat). In recent years, the area has attracted attention as a production area where many textile factories have launched their own brands and a variety of factory brands have gathered.

With the SDGs being internationally recognised, Yamanashi Prefecture, Fujiyoshida City and the Yamanashi Silk and Human Textile Industry Association have collaborated to produce new summer clothing from Yamanashi, with the aim of providing cool clothing to help people get through the hot summer months in comfort while taking the environment into consideration.

In the future, we plan to increase the number of variations so that ‘Yamanashi summer clothes’ can be used by a wide range of people in and outside the prefecture for both casual and official purposes, as a product that proposes a new lifestyle for Yamanashi Prefecture. We are looking forward to receiving nicknames and symbols that will be loved by many people.