The global automotive industry is in the midst of a wave of automotive IoTization that began with GAFA and Tesla.

This major wave, called Software Defined Vehicle (SDV), is changing the entire automotive and automotive parts industry, including not only the world’s major automakers but also Tier 1 and Tier 2 suppliers and below.
The automotive industry, which has traditionally grown around “hardware,” or manufacturing, is shifting its stage to one that focuses on “software,” which is expressed in various functions, services, and related effects that users can see.

The IT industry, as well as the automotive industry, will play a central role in this shift. The United States, which is strong in IT, and technology-based IT companies, mainly from China, which want to catch up with the United States, are increasing their presence by proposing and implementing a variety of software for the automotive industry.
The IT industry is taking the lead in this field, and the competitive map for automobiles is about to change.

In addition to their existing software development capabilities, the IT industry is pursuing a strategy of adding more value based on AI, which is undergoing technological innovation, and is proposing a multifunctional automobile that will change the car from being merely a means of transportation to a living space.

We will investigate and analyze the global competition in the era of SDV, including policies and regulations in major countries around the world, as well as strategies and trends among automakers, parts suppliers, and related stakeholders.
We will also investigate the status of initiatives in software-related as well as hardware, and analyze the competition for survival among industries that is expected as the SDV shift continues.

Please contact us for consulting services.