Sales DX: The Challenge Trajectory” focuses on the “real-life trial and error” of companies and experts who are taking on the challenge of sales transformation.
Rather than simply introducing theories and trends, companies and experts who have taken on numerous challenges and repeated trial and error will discuss the direction Sales DX should take and the key points to promote it, based on practical examples.
This is an opportunity to discover the “next step” for your company and consider actions that will lead to sales transformation from tomorrow.

Organizational Transformation Required of Large Manufacturing Companies Sales departments in the manufacturing industry are facing major changes in the environment, such as intensifying global competition and diversifying customer needs.
In order to achieve long-term growth and maintain competitiveness, it is essential to make a full-fledged effort to reform the sales frontlines, or “sales DX.
In reality, however, the following structures, which allow operations to run without change, are hindering the promotion of sales DX.

Stable existing transactions and an “order-taking” sales style that has taken root.
A product-out culture in which product competence is more important than sales competence.
Sales are largely dependent on veteran salespeople with their own skills and personal connections.

In addition,
The company does not see “what will change” by promoting DX.
Inability to explain “why we should be working on DX now” within the company
Unable to visualize specific initiatives and how to proceed with them.

Many companies feel that they are unable to make investment decisions on sales DX due to such problems.
In this session, practitioners and experts from large companies who continue to take on the challenges of change and DX while facing these issues in the manufacturing industry will share their real-life innovations, difficulties, and breakthroughs that they have actually achieved on the frontlines of the industry.

What is the essence of sales transformation and DX that manufacturing companies should tackle now?
What is the ideal sales organization for the future?
What are the priority points to be started?

We will explore these issues from a variety of perspectives.

He will talk about the background of his efforts to establish a “cross-business” sales organization, the key points of realization, and the results obtained.
The speaker will talk about the efforts to strengthen sales productivity, real knowledge of “Sales DX” gained from the field of reform, and future prospects.
This session will provide an in-depth look at the “next steps that manufacturers should take.
Please take advantage of this opportunity to clarify “why we must change now” and “what we should work on” and take action.