October, Toyota will establish a new digital software development centre
In an organisational restructuring effective 1 October 2023, Toyota announced plans to abolish the Connected Company and establish the Digital Software Development Centre by consolidating the Connected Business and Connected Technology domains of the Connected Company, as well as the Control Electronics Platform and Advanced Safety domains of the Car Development Centre (7 September). The new Digital Software Development Centre will be established (7 September). This means that, in parallel with the development of the next-generation BEV, we have entered the phase of full-fledged implementation of software into vehicles for the realisation of a mobility society, and the new organisation will collectively promote the previously dispersed software-related business and development in order to drive “intelligence” in the mobility axis in the future. Furthermore, Denso’s CTO, Mr Kato, will also serve as deputy director of the development centre, and the company is prepared to pursue the enhancement of the value of mobility through software by strengthening the participation of Denso, which excels in software implementation.
In line with this, Woven by Toyota, which is leading the software transformation of Toyota Gr. Hajime Kumabe, a former Denso employee and president of J-Quad Dynamics, will become CEO and current CEO James Kuffner will step down and become a Senior Fellow at the Digital Software Development Centre. The change in top appointments at Woven by Toyota represents a shift in the company’s centre of gravity in the development phase from advance to implementation and commercialisation, meaning that the software implementation for Toyota’s next-generation BEVs, scheduled for 2025-2026, will finally evolve into a concrete initiative.
Toyota’s New BEV Global Strategy examines and analyses the BEV global strategy from the product, development, procurement, production and sales perspectives, while taking into account Toyota’s overall xEV strategy. It summarises the direction of Toyota’s BEV strategy, which is being re-examined under an agile philosophy, and Toyota’s approach underlying the strategy formulation, and analyses the strengths and weaknesses, opportunities and challenges of the BEV business. Based on the overview and performance of the most recently launched new-generation BEVs, we will also look ahead to the new BEVs that are expected to be launched further in the future. It also analyses the growing significance of BEVs in the context of carbon neutrality and sustainability, which are top management priorities. The latest developments such as BEV strategies and changes under Toyota’s new management and BEV production trends and plans will be added.