New-Japan Business Consulting
Business strategy reports, business matching and M&A in Japan

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New business strategies for Toyota Group suppliers.

Toyota’s carbon neutral strategy is a ‘multi-pathway’ strategy that does not focus solely on BEVs, but the key to realising this strategy is the unity of Toyota Group companies.

On the other hand, Toyota Gr. companies are increasingly utilising various technologies that have contributed to the evolution of cars, based on the technologies developed in response to the carbon neutral CASE, in fields other than cars, in addition to cooperating with Toyota.

Japan is known as a country with advanced issues, and is ahead of other countries in terms of population decline, falling birthrates and an ageing population, accompanied by a shrinking working population and depopulation in mountainous areas. This is expected to become even more serious in the future. In addition, global demands for environmental protection are increasing, and there are strong calls for carbon neutral (CN) and resource recycling initiatives. The automotive industry, a key industry in Japan, is also under strong pressure to respond to social issues, and in recent years there has been an increase in consideration of new businesses that aim to both respond to social issues and increase profits for long-term stable growth.

The background to this increase in new business initiatives is the rapid technological evolution brought about by the CASE response, and in the environmental field in particular, know-how gained from electrification technology is being actively applied to reduce environmental impact and improve business efficiency, while in the logistics field, ADAS-related technologies and connected technologies, such as automated driving, are being applied. In the logistics sector, we are actively working to reduce environmental impact and improve business efficiency by applying ADAS-related and connected technologies such as automated driving. In addition to the above, there is a growing trend to utilise the various technologies that have contributed to the evolution of the car in fields other than the car, and in addition to the logistics sector, the companies are developing a wide range of fields where their unique technologies can contribute, such as the medical and nursing care sector, the agricultural sector and the quality of life (QOL) sector, and are developing them into businesses that contribute to society and are profitable. There is a move to develop these businesses into ones that contribute to society and are also profitable.

This trend can be seen not only among car manufacturers but also among suppliers. Toyota Gr. companies, which play a leading role in their respective product fields, have recognised that there is a gap in their growth strategies between their traditional business activities and the growth curve they are aiming for.

This section surveys and analyses the overview and latest trends of new businesses undertaken by ten Toyota Gr. suppliers (Denso, Aisin, Toyota Industries Corporation, Toyota Boshoku, JTEKT, Toyoda Gosei, Tokai Rika, Toyota Tsusho, Aichi Steel, Futaba Sangyo). The ten Toyota companies, which are involved in a wide range of product fields including electrified products, ADAS, engine components, electrical components, interior and exterior components, body components, suspension components, materials and resources, are drawing up strategies for further growth, and are looking to apply the diverse technologies that have contributed to the evolution of the car up to now to contribute to the evolution of mobility and society as a whole, in addition to the car. This report describes specific initiatives to create products and systems in new areas to contribute to the evolution of mobility and society as a whole, by applying the diverse technologies that have contributed to the evolution of the car.