We have compiled a summary of each OEM’s U.S. operations to help you understand the impact of the Trump tariffs.
Among them, we highlight Mazda’s current situation and introduce the following.

For Mazda, the U.S. is an important market, accounting for approximately 30% of global sales. However, local production is limited to the CX-50, and the company is highly dependent on models made in Japan and Mexico, making it susceptible to the tariffs.
In April 2025, Mazda posted a single-month loss of ¥9-10 billion and a full-year profit decline of ¥233.3 billion.

U.S. sales reached a record high in 2024, but slowed down after May 2025, when the rush demand due to tariffs ran its course.
Sales in the U.S. are expected to be affected by sales incentive adjustments, and the challenge is to strengthen brand power and break away from dependence on incentives.

The focus will be on the CX-5, which is scheduled to undergo a complete makeover at the beginning of 2026.
The CX-5 is Mazda’s best-selling model in the U.S. and a hybrid version will be added in 2027, but tariff risks remain as production is expected to continue in Japan.
In addition to the current status of the U.S. business, we will also analyze the domestic market, which grew 10% year-on-year to 2,345,000 units, and the certified pre-owned vehicle business.
We will provide information directly related to practical business operations that will be useful for corporate planning, investment decisions, and industry research.