Why can we create highly profitable businesses?
Many companies face the same challenge when management expects them to create the next pillar of revenue, but their ideas fail to materialize as a business.
In many companies, new business managers and managers in charge of new businesses face the same obstacle.

In this era of rapid change, the creation of businesses that generate sustainable profits is now the lifeblood of a company.
However, there are many obstacles that stand in the way, such as the lack of objective evidence to convince management, the lack of a business plan that is sufficient for investment decisions, and the inability to meet the needs of the market after having developed the technology from a technology perspective.

Based on the experience of Shin-Etsu Chemical, known as an overwhelmingly highly profitable company with an operating margin of 30%, in leading a number of businesses at the forefront of global competition, such as advanced semiconductor and battery materials,
He will talk about Shin-Etsu Chemical’s management methods and new businesses that “cannot afford to fail” once they have been launched.

Recommended for
Management, senior managers of new businesses, and those in charge of business development
Those who want to improve the accuracy of their subordinates’ proposals and develop a team that can run on its own.
Those who want to hear about real-life experiences in commercialization.

What you will learn
What are the management philosophies that support high profitability and the essentials of business operations?
The basic concept (definition) of a new business and its approach
What are some hints for new business that each company should consider from actual cases?