In March 2025, Hyundai Mobis announced a new business strategy. In it, the company emphasized its commitment to shift away from its traditional strategy.

The Hyundai Motor Group’s basic strategy to date has been to be second best, focusing on reducing costs and expanding market share by offering new products at reasonable prices when they become available, rather than creating new technologies and functions on its own and being the first to bring them to market. However, Hyundai Motor Company felt that this would give it an image of being second best and would make it difficult for it to become a leader in the automobile industry.
Therefore, Hyundai Motor Company has been focusing on developing advanced technologies and businesses such as humanoid robots, urban air mobility, hydrogen, SDV, and self-driving technology, and supporting them with marketing strategies in an effort to establish itself as an innovator.

Hyundai Mobis’ new strategy first sets forth a policy of supplying advanced products in the fields of ADAS, electric drive units, semiconductors, next-generation lighting, and SBW, taking the lead in the race to commercialize the latest technologies.
The strategic goal is to become the world’s third largest supplier in terms of sales by 2033 by expanding sales of these high value-added products to OEMs outside the Hyundai Motor Group.
Increasing transactions outside the Hyundai Motor Group is also a shift from the previous strategy of primarily supporting the Hyundai Motor Group.

However, there are challenges to this strategy. Affiliated suppliers must first provide the parent company with the latest technology, and if they are affiliated, they must be able to deliver at the lowest possible cost.
On the other hand, we imagine that Hyundai Mobis really wants to supply the highest-paying suppliers, including non-affiliated OEMs, who value their products fairly and pay the highest price for them.
The challenge will be how to strike a balance between these conflicting demands.

In addition to trends in the global commercial vehicle market, which is in the process of recovering, though not yet fully recovered, the 2025 edition of Global Automakers focuses on carbon neutrality through multi-passing, including low-carbon fuels, and the electrification of light commercial vehicles (LCVs), which is expanding at the request of transportation companies focused on the SDGs The focus will be on the electrification of LCVs (light commercial vehicles), which is expanding in response to the demands of transportation companies focused on SDGs.