Implementation system for new market development that integrates the sales frontline and management

As the limits of mature markets become apparent, an increasing number of companies are engaging in “new market development” as a new pillar of growth.
At the same time, however, the burden of balancing “short-term results” with “medium- to long-term strategies” is placing an unrealistic burden on the frontlines, and in many cases, execution is stagnant.
As a result, many companies may be facing the structural problem of “lack of progress in hypothesis testing.

Vertical × horizontal collaboration to “prevent failures” in the sales field

In order to bridge the gap between the field and the strategy, we are taking on the challenge of developing new markets based on the division of roles between “vertical = hypothesis testing team (task force) led by sales planning” and “horizontal = sales organization.
The sales planning team takes the lead in hypothesis testing and initialization of projects to create “successful cases.
Only those cases that we are confident will lead to successful results are deployed to the field, thereby realizing efficient market development without waste.

In addition, in order to align management, sales planning, and the sales frontline, we have established a forum for dialogue to organize market trends and projects.
AI is utilized to provide unbiased information and support flat discussions.

In this seminar, management, sales planning, and the sales frontline work together to accurately identify growth areas,
This seminar will provide concrete information on how to maximize sales efficiency in new market development. We look forward to your participation.
We look forward to your participation.