How to Improve Customer Experience with Real-Time CDP? Fill the “bucket hole”!
Real-time CDP is at the forefront of retention marketing to prevent customer abandonment.

In a rapidly changing customer needs and competitive environment, customer churn has become an unavoidable issue for companies.
How can you detect the voice of the silent customer and prevent them from leaving?

In this day and age of corporate fraud and scandals, the question that has been raised is why do companies engage in dishonest business practices to the detriment of their customers, and why do they neglect their customers once they have acquired them?
He has therefore been researching “retention marketing,” which values the relationship with current customers and encourages their continued use and repurchase, and the mechanism of customer defection.

He says that buyers these days place great importance on “cost performance” and “typa” and are becoming increasingly risk-averse, “not wanting to make mistakes in the selection of products and services.
As a result, they are becoming increasingly selective, and even companies that have built a solid customer base on the back of high name recognition and brand power are finding it difficult to retain customers.

The message that “no matter how many new customers you acquire, unless you plug the ‘bucket hole’ where customers leave, you will never be able to stabilize revenues,” is sure to strike a chord with many business owners and marketers.
We are focusing on the possibility that more and more companies are facing the challenge of customer attrition.

He also explains that in retention marketing, customer churn itself is not the problem, but rather the ability to identify and eliminate the “real reasons why customers are leaving” is important.
The role of a real-time CDP (Customer Data Platform) in plugging the “holes in the bucket” (i.e., preventing customers from leaving) can also be confirmed.