The new medium-term management plan “By Your Side” (FY2025-2030), announced in February 2025, sets management targets emphasizing profit growth: net sales of 8 trillion yen, operating margin of 10%, and ROE of 13% for FY2030.
In order to achieve a double-digit operating profit margin with its mainstay products being small cars, further cost reductions are required and sales of high value-added products with high profit margins must be increased.

In India, our main market, our goal is to achieve a 50% market share. India is a diverse market with the world’s largest population. While there are many first-time car buyers, who will be at the center of future motorization, there are also a certain number of people who, although they account for a smaller percentage of the population, are looking for larger and more luxurious cars.
The size of this segment of the population is too large to ignore, and Suzuki plans to introduce new models for the entry-level segment and expand its lineup of medium- and large-sized SUVs and MPVs for the high-end segment in order to both expand its market share and improve profitability.

The entry car market is an area of strength for Suzuki, which is well versed in India, but since it lacks strength in the development of mid- to large-size vehicles, it is believed that it will enlist the cooperation of its partner, Toyota. However, taking the form of OEM supply would result in lower profit margins compared to in-house development, which may conflict with the company’s policy of high profitability.
Therefore, it is assumed that Suzuki will proceed with product development at its own initiative while utilizing Toyota’s technology and know-how.

Whether Suzuki and Toyota can build a mutually beneficial “win-win” relationship in this type of collaboration will be the focus of future attention.