We have decided to explore the current position and future direction of the company based on the overseas sales of Chinese products.

The weight of Chinese brands in global automobile sales is growing by the day.
According to a report on automobile sales (including some estimates) in 86 countries in 2024, the number of vehicles sold by Chinese automakers grew 18.0% from the previous year to 19.71 million units.
Excluding sales in China, their home country, sales were up 34.8% to 2.91 million units, indicating that they are gaining momentum in overseas markets.
Since the overall growth of the global market, including Japanese, European, U.S., and Korean automakers, was only 1.6%, it can be said that the Chinese automakers are clearly taking over the market.

The Chinese market share (by country/region) is highest in China at 64.1%, and has already expanded to over 10% in the CIS (46.4%), Africa (11.7%), and Oceania (11.1%), led by Russia.
In Russia in particular, Chinese brands have entered the market and are rapidly increasing their share in place of Japanese, European, American, and Korean brands that withdrew from production and the market due to the start of the Russo-Ukrainian War in 2022.
In addition, the share of the Middle East (9.2%) and Latin America (9.0%) is also increasing steadily, and this trend is expected to continue for the foreseeable future.

Looking at global sales (excluding the Chinese market) by group, Chery (Chery Automobile) is the largest Chinese automaker with 700,000 units. (SAIC, 610,000 units), Great Wall (Great Wall Motor, 390,000 units), Geely (Geely Automobile, 310,000 units), and BYD (BYD, 260,000 units).
Although the ratio of domestic sales to overseas sales remains high for all of the top group companies, they have announced plans to construct overseas bases one after another, and it is highly likely that they will gradually switch from exports to local production.

On the other hand, Japanese-affiliated companies are concerned about declining profit margins in the U.S. market, which has been a source of earnings, due to the imposition of a series of additional tariffs by the U.S. Trump administration (from January 2025).
Furthermore, Chinese automakers are making great strides in taking some of the market share from Japanese automakers, especially in emerging markets. The Japanese auto industry is now facing a critical moment, and it is becoming necessary to understand the current situation of Chinese automakers from a global perspective.