The global automotive industry is in a deep and long valley. After five years, global new vehicle sales have not returned to pre-pandemic levels and remain stagnant.
Historically, even the oil crisis and the Lehman Brothers collapse took three years to recover, but this time the valley is deeper and longer.
This is because the shortage of semiconductors and regional conflicts that followed the Corona disaster have triggered a global rise in energy and food prices, and inflation has worsened in many countries.

In addition, the Trump administration’s new tariffs will slow global trade with the U.S. in 2025 and depress economic growth in many countries, making another recovery to pre-pandemic levels unlikely in 2025.
Against this backdrop, global automakers are shifting their product mix and sales region mix to higher profitability in order to survive, while strengthening sales in regions and segments that are growing globally.
This is why they are stepping up the adoption of SUVs/CUVs, e-commerce-enabled light commercial vehicles, electric vehicles including HEVs, and advanced safety technologies despite the challenging business environment.

This report analyzes the business realities that automobile manufacturers are advancing under this severe business environment, along with basic data on products, production, sales, finance, and development.
This report provides a detailed analysis of the characteristics of global automotive OEMs, their management development strategies that leverage their competitive advantage points, and their alliance strategies that complement their shortcomings, thus containing important information that is essential for those involved in the automotive industry to formulate business plans, regional strategies, and technology and parts strategies.
We invite you to use this information to understand the strategies and characteristics of key customers and to formulate business strategies for tomorrow’s growth.