Is a medium-term management plan really necessary?

In today’s rapidly changing business environment, many companies are faced with this question. However, what is important is not the existence or non-existence of a plan.
In these uncertain times, the gap between companies that can use their plans as a weapon and those that cannot is wider than ever before.

The key is a strategy based on corporate values. We will consider specific details of how to sublimate values into practical strategies based on a methodology of “conceptualization,” “formulation,” and “co-creation” that does not end with mere philosophy or framed words.
Instead of saying, “We can’t make plans because the environment is changing so rapidly,” we ask, “How should we prepare because the environment is changing so rapidly? We will consider the answer to this question.

Our consulting approach is to break out of the four traps that organizations tend to fall into and find the next-generation form of strategic management.