How did L’Oréal, a leader in the beauty industry, improve the quality of its customer experience?
Find out how L’Oréal improved the results of its media campaigns by 26.25%.

L’Oréal, one of the world’s largest beauty companies and a global player in the beauty industry, wanted to drive DX to address the proposition of how to leverage vast amounts of data to create a valuable customer experience that would help customers discover their best beauty.
The company needed a customer data platform (CDP) to serve as the foundation for utilizing the data collected.
The CDP would provide an accurate 360-degree view of the customer in real time, allowing the company to respond quickly to sudden changes in customer enthusiasm and behavior.

Furthermore, it would be possible to identify individual customer phases and implement effective campaigns at the optimum time, and by focusing on the quality of the data that would be used to fund these campaigns, the quality of the customer experience could be improved in a sustainable manner.
By implementing the new CDP, L’Oréal was able to deliver a high-grade, sustainable customer experience, with a conversion rate of 22.22% and a click-through rate of 55.08%, a 26.25% improvement in results from media campaigns compared to before.

Please request a copy of the report to learn more about L’Oréal’s current and future-oriented digitally-driven efforts to improve the quality of customer experience at L’Oréal and the role of the CDP in supporting these efforts through case studies.
You will understand what exactly the company’s vision of “reshaping the future of the global beauty industry” entails and how the company has achieved results through it.