The global automotive industry is in the midst of a wave of automotive IoT, which started with GAFA and Tesla.
This major wave, called Software Defined Vehicle (SDV), is changing the entire automotive and auto parts industry, including not only the world’s major automakers but also Tier 1 and Tier 2 suppliers and below.
The automotive industry, which has traditionally grown around “hardware,” or manufacturing, is now shifting its focus to “software,” which is expressed in various functions, services, and related effects that users can see.

The IT industry, as well as the automotive industry, will play a central role in this shift, and IT companies in the United States, which is strong in IT, and IT companies in China, which want to catch up with the United States, are increasing their presence by proposing and implementing a variety of software for the automotive industry.
The IT industry is taking the lead in this field, and the competitive map for automobiles is about to change.
In addition to their existing software development capabilities, the IT industry is pursuing strategies to add more value based on AI, which is undergoing technological innovation, and is proposing multi-functional automobiles that will change the car from being merely a means of transportation to a living space.

We will investigate and analyze the global competition in the era of SDV, including policies and regulations in major countries around the world, as well as strategies and trends among automakers, parts suppliers, and related stakeholders.
We will also investigate the status of initiatives not only in hardware but also in software-related areas, and analyze the competition for survival among industries expected as the SDV shift progresses.