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Casio’s unique approach appeals to the automotive industry.

For people who work in the automotive industry for a living, Casio is a company that is rarely associated with them in their work. When you hear the name Casio Computer, what immediately comes to mind is probably G-Shock, calculators, keyboards as musical instruments, digital cameras and so on. Casio is now trying to approach the automobile industry. And the approach is very unique.

Casio Computer is appealing to the automotive industry with a projector that is often used in meetings. By changing the way of thinking, Casio is now promoting the use of these projectors at production sites as a solution for improving efficiency and reducing labour shortages. In addition to the background to the initiative, it is interesting to note the key points such as how such a unique perspective came about.