About 110 years ago, the majority of horse-drawn carriages in New York City were replaced by gasoline-powered vehicles in just a decade or so.
Now, the automobile industry is undergoing a sea change on the same scale.

This is not only the electrification represented by EVs, but also the trend toward software-defined vehicles (SDV), in which software is updated and performance is improved even after purchase.
Furthermore, AI will create new customer value.

Emerging automakers such as Tesla and BYD are driving this revolutionary trend.
Monozukuri (manufacturing), which is supported by the thoroughgoing improvement that Japan excels at, is also beginning to waver.

Under these circumstances, what are the winning strategies for Japanese automakers? I would like to talk about the following.
I would like to share with you the human resource development techniques and organizational management approach that we have implemented to build a winning team, as well as the strategies and tactics to seize victory.

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